Phuket Lucky License Plate Auction Raises Over 45 Million Baht for Road Safety Fund

A two-day auction of Phuket’s special “lucky” vehicle registration plates has generated 45,018,586 baht for Thailand’s Road Safety Fund, with overall proceeds surpassing last year’s total despite lower sales for the newest plate series.

The auction was held on July 11–12 at Royal Phuket City Hotel in Phuket Town, with bidders able to participate both in person and online. The Phuket Office of the Department of Land Transport (DLT Phuket) confirmed the final revenue down to the last baht.

New series exceeds target

On the first day, bidders competed for 301 registration plates from the new KT (ขท) series. Sales reached 30,183,670 baht, exceeding the department’s target of 30 million baht.

Although the result fell short of last year's record, when the newest series generated 39.3 million baht, officials described the auction as a success.

On the second day, buyers competed for sought-after plates from previous series, including KK, KNG, KJ, KCH and KT, raising an additional 14,834,916 baht.

Combined, the two auction days produced a total of 45 million baht, exceeding the 43.7 million baht collected during the 2025 event.

Most expensive plates

As in previous years, the most anticipated registration numbers were those featuring repeating digits.

The plate KT 9999, promoted under the slogan "The Treasure of the Wealthy, Prosperity in Abundance," sold for 955,000 baht.

The highly auspicious KT 8888 fetched 930,000 baht.

Among three-digit combinations:

• 999 sold for 554,000 baht;

• 888 reached 403,000 baht;

• 777 was purchased for 325,000 baht.

The registration number featuring double nines also exceeded the half-million-baht mark, selling for 501,999 baht.

The most expensive plate of the auction was KT 1, which attracted the highest bid of 1.235 million baht.

Single-digit plates also proved popular, with:

• KT 9 selling for 900,000 baht;

• KT 8 reaching 730,000 baht.

Meanwhile, more ordinary combinations such as 7447 and 7474, which also feature the Promthep Cape background design, were sold for 35,000 baht each.

Supporting road safety

Officials stressed that the annual auction allows motorists to legally obtain highly desirable registration numbers while supporting public safety initiatives.

All proceeds are transferred to Thailand's Road Safety Fund, which finances accident prevention programmes, assists road crash victims and purchases medical equipment for people left with disabilities following traffic accidents.

Before this year's auction, Phuket had already held 22 lucky plate auctions, generating a cumulative 446.24 million baht for the fund.

Under current Department of Land Transport regulations, owners are also permitted to resell these special registration plates on the secondary market.